Wait! Don’t Kill Microsites Yet!
Moving into its third or fourth year as a Web design / marketing mantra, it seems the people marching to the drumbeat of “Death to Microsites,” has had a confluence with Facebook surpassing 300 milion registered users. To a chorus of rousing applause, more and more large brands are discontinuing the practice of creating microsites [...]
Only Run Digital Strategy As Far As You Can Run Back
It’s fairly prevalent now to find larger brands ready to jump headlong into a sweeping social media strategy. “We get it!” or “We know our customers are there!” It feels a lot like when athletes in interviews (or reality TV contestants) say things like, “We gotta step it up.” or “Take it to the next [...]
Why Are Avatars Important?
You may think of your avatar as “the fun you,” or, “the serious you” or “what’s most important to me” because you’re considering this picture to be in the context of your life. But to anyone looking at it, the avatar is you. That’s it. During that visitor’s experience of looking at your avatar, you’re not standing next to them giving them context.
Microblogging is Screenplay Writing One Line at a Time
In previous articles, I talked about basic narrative structure and how Microblogging feels like CB radio communications in the present. Building on that foundation is what leads to the topic here: Microblogging, when done right and viewed sequentially is essentially a screenplay. Especially in Twitter and identi.ca. This is what I think makes microblogging so [...]
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