Michael Leis

There’s a real significant possibility that 2012 might be the year people started searching Twitter as their entryway to making decisions instead of Google. There are two reasons why this could actually happen: t.co links and Korea:

What started as an innocent-enough giveaway app on Facebook blew up into a fascinating story of understanding just how important social capital is to people. Here’s how it goes:

Now months removed from the presentation that Brian Reynolds (Zynga’s senior strategist) delivered at sxsw, his main points are still resonant and useful. Here’s what I’ve boiled down, which I hope helps you think differently, critically about what and how you approach your next social effort:

Only got to see the tail end of RWTW part one. Fred opens by saying it’s time to nut up, He also admits that he loves prototyping, and can’t think of a situation where prototyping can’t help your design. As designers, we’re not making solutions, we’re making hypotheses, and building towards a solution. So the [...]

So Nick Jefferson at LikeMinded wrote this excellent post, but their CAPTCHA is hidden without scrollbars under an iframe on their blog. I did not realize this until after I was compelled to write a comment. So in the spirit of sharing, here’s the original Valentine’s day post, and my response. What Value Do You [...]

On the eve of yet another paralyzing snowstorm, I think back a few weeks ago to the last time we were snowed in for a day. We shoveled, hung around, and, like any good suburban family, spent a ton of time on the Internet. With this weekend promising the same, I wonder why I’ve not [...]

Around these parts, the topic of social media strategy for loyalty and CRM has been getting a lot of attention. And why not? For all the talk around marketing via social media, isn’t maintaining a connection with the people who are already using your products important? To me, this may be what social media does [...]

Just today, a few posts around the Web crossed paths with a discussion I had yesterday that is worth bringing to your attention. First was a conversation in which I was speaking about social media and viral marketing with a prospective client who knew a lot about radio promotions, formats, and stations, but knew little [...]