Michael Leis

What a lot of brands are missing in their digital marketing strategy is common-engine thinking. As brands chase social media and leave a trail of long-forgotten campaigns in their wake, what’s needed is a solid, enterprise foundation that allows for any new computing trend to be added or subtracted while always making a tangible deposit [...]

Amidst all the talk around, well, talk, it’s important to remember that a brand strategy working through social media may be a complete MacGuffin. Most social media brand engagements, after all, follow similar strategy guidelines as any new web or application presence. It’s going to where the people are, understanding what the brand’s role there [...]

As the world becomes more dependent on our electronic fabric of networks for communication, does this mean coding is the new world power? David Cushman wrote a compelling depiction of how the progression of publishing has put coders in control. The Evolution of Control: Coding is Power goes on to describe programmers as the new press barons.