Tag Archive - media planning

Thoughts on a Mentor

25 June 2009 by Michael Leis, View Comments

While there have been many professionals who have impacted my professional development over the last two decades, recently, Whitney Hess asked me to pick one. I picked William Donnelly, a professor at Temple University who taught Media Planning and Marketing Media Products. She was kind enough to publish my terse answers on her blog here [...]

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Facebook Apps: the new Magazines?

21 May 2009 by Michael Leis, View Comments

As print magazine readership fades, Facebook applications are becoming the place where people are indulging their flights of fancy and building stronger ties with friends.

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