Michael Leis

So you’ve read all the articles, heard all the pundits, and devised a social media strategy that provides the brand cause, articulation, and the publics where you want to participate. But now you’re staring at a blank screen, wondering how to actually engage meaningfully. Where I start with clients is breaking down the communications into [...]

Where do brands start in social media strategy? With a brand cause at the heart of their efforts. Here’s what I’ve developed working with brands to focus effective efforts.

Talk to any executive about starting the transition to an infrastructure that includes social media, and you’ll undoubtedly run into bristling at the mere concept of beginning the effort with a “Listening Phase.” Here are the biggest misconceptions I’ve run into: