Michael Leis

Yesterday, I helped get Will Evans ready for IXD10 by making a video for his Right Way To Wireframe panel with Russ Unger, Fred Beecher, and Todd Zakiwarfel (the panel will also be appearing at SXSW). I’m sharing the video here because I think it ended up being a good way to see the methods [...]

What a lot of brands are missing in their digital marketing strategy is common-engine thinking. As brands chase social media and leave a trail of long-forgotten campaigns in their wake, what’s needed is a solid, enterprise foundation that allows for any new computing trend to be added or subtracted while always making a tangible deposit [...]

User Experience as a field, and Website creation in general can stand to learn a thing or two from distinctly old-media craft: namely screenwriting and film theory. This year, I’m lucky enough to be joined by Cindy Chastain in proposing to present the topic at SXSW 2010 on exactly how to do that. To expand [...]

IDEA2009 runs September 15 and 16 in Toronto where the world’s foremost thinkers and practitioners will gather: sharing the big ideas that inspire, and practical solutions that improve the way people’s lives converge with technology. Whether you’re a designer, strategist, writer, UX professional, IA, or working in anything interactive, you should attend IDEA2009. Create the [...]

You may think of your avatar as “the fun you,” or, “the serious you” or “what’s most important to me” because you’re considering this picture to be in the context of your life. But to anyone looking at it, the avatar is you. That’s it. During that visitor’s experience of looking at your avatar, you’re not standing next to them giving them context.