Michael Leis

On the eve of yet another paralyzing snowstorm, I think back a few weeks ago to the last time we were snowed in for a day. We shoveled, hung around, and, like any good suburban family, spent a ton of time on the Internet. With this weekend promising the same, I wonder why I’ve not [...]

It’s fairly prevalent now to find larger brands ready to jump headlong into a sweeping social media strategy.  “We get it!” or “We know our customers are there!” It feels a lot like when athletes in interviews (or reality TV contestants) say things like, “We gotta step it up.” or “Take it to the next [...]

Through a great exchange over Twitter and his Blog, Dirk Shaw revives a concept that I’ve been harboring over the past year: how important it is to bring some element of social networking activity back to the brand home site. Whether it’s a blog, B2B, B2C, or your basic brand hub, it pays to bring [...]