Michael Leis

There are a lot of discussions going on about how to create loyalty in a world where the next best offer is a click away. Should we change the cadence or targeting or content of our emails? How can we add badges? Do we need a redesign? Then, towards the end of the year, it [...]

There’s been a lot of consolidation in the advertising industry, and for good reason: at the Forrester Consumer Forum two weeks ago, Kellogg’s mentioned that it had over 100 agencies across the globe. Wow. Brands have become so large that their agency relationships grew into overly complex and unwieldy problems, forcing brands to simplify their [...]

Two recurring themes I’ve seen lately that have me thinking Macluhan: Big Web brands are accelerating targeting, and now content creation that is hyper-local. From location-based services to ad buys, everyone wants to help you know what’s happening right around you. Brands really want to find ways to make every experience more “personally relevant.” What’s [...]

Figured that this space has gone quiet long enough, it deserves something to preface the articles which will follow. Since April, I’ve left my own practice to join DraftFCB as Vice President, Digital Management Director. Clearly, you can see right in the title that if there’s digital management that needs direction, or directors who need [...]

Reflecting on my recent experience talking with a range of senior agency leaders, as well as senior practice leads in traditional shops across PR and Direct marketing, the race for the middle (as Forrester calls it) is not only on, it’s getting kinda heated. Regardless of the background of the agency, leadership understands that clients [...]

On the eve of yet another paralyzing snowstorm, I think back a few weeks ago to the last time we were snowed in for a day. We shoveled, hung around, and, like any good suburban family, spent a ton of time on the Internet. With this weekend promising the same, I wonder why I’ve not [...]