Tag Archive - curation

Only Run Digital Strategy As Far As You Can Run Back

1 September 2009 by Michael Leis, View Comments

It’s fairly prevalent now to find larger brands ready to jump headlong into a sweeping social media strategy.  “We get it!” or “We know our customers are there!” It feels a lot like when athletes in interviews (or reality TV contestants) say things like, “We gotta step it up.” or “Take it to the next [...]

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