Michael Leis

With so many people coming up with fancy acronyms for social media methodologies, I figured it was time to write about where I see social’s major areas of focus in a few circles and call it a day. From my side of the table, I’m seeing clients needing to understand these three areas to effectively [...]

Today, the radio industry publication Music Week published Dan Thornton‘s thoughts on the iPad’s impact on commercial radio. As Absolute Radio Digital Marketing Manager, he brought up a lot of good thought-starters on the potential. What I found most interesting was him setting the interaction environment of use.

So you’ve read all the articles, heard all the pundits, and devised a social media strategy that provides the brand cause, articulation, and the publics where you want to participate. But now you’re staring at a blank screen, wondering how to actually engage meaningfully. Where I start with clients is breaking down the communications into [...]

With television mired in a snake eating its own tailspin of a failed ad sales model ruining the quality of its programming, where do we go next? Our communications economy is now, and maybe forever, valued by the context within which valuable relationships take place.