Michael Leis

So you’ve read all the articles, heard all the pundits, and devised a social media strategy that provides the brand cause, articulation, and the publics where you want to participate. But now you’re staring at a blank screen, wondering how to actually engage meaningfully. Where I start with clients is breaking down the communications into [...]

Talk to any executive about starting the transition to an infrastructure that includes social media, and you’ll undoubtedly run into bristling at the mere concept of beginning the effort with a “Listening Phase.” Here are the biggest misconceptions I’ve run into: