Michael Leis

David Berkowitz posted the question today on AdAge with “Agencies Will Be Tempted by IPad’s Sizzle, Not Strategy,” and as you’ll see in the article, laments Apple basically creating a new semi-category of electronic device and ad platform, in turn making marketers lives somewhat worse. I feel like every time a new technology product starts [...]

User Experience as a field, and Website creation in general can stand to learn a thing or two from distinctly old-media craft: namely screenwriting and film theory. This year, I’m lucky enough to be joined by Cindy Chastain in proposing to present the topic at SXSW 2010 on exactly how to do that. To expand [...]