Michael Leis

Email has become the elephant in the room. For just about every single business and education institution, the utter dependence on email as a primary communications and knowledge sharing channel is putting a quiet stranglehold on every aspect of operation. Email as a problem space goes so deep and so wide, it’s difficult for most [...]

Let me start by saying that I really don’t plan on getting an iPad for home. We own every other class of Apple product and it doesn’t do enough anything to justify the cost. Having said that, as a digital agency and brand strategist, I believe that anyone who wants to keep a client forever [...]

Moving into its third or fourth year as a Web design / marketing mantra, it seems the people marching to the drumbeat of “Death to Microsites,” has had a confluence with Facebook surpassing 300 milion registered users. To a chorus of rousing applause, more and more large brands are discontinuing the practice of creating microsites [...]

As print magazine readership fades, Facebook applications are becoming the place where people are indulging their flights of fancy and building stronger ties with friends.

In the latest published article on iMediaConnection, How to build apps cheaper and faster, my aim was to help brand management continue experimenting with portable media channels even in a downturn economy.