Michael Leis

David Berkowitz posted the question today on AdAge with “Agencies Will Be Tempted by IPad’s Sizzle, Not Strategy,” and as you’ll see in the article, laments Apple basically creating a new semi-category of electronic device and ad platform, in turn making marketers lives somewhat worse. I feel like every time a new technology product starts [...]

Today, the radio industry publication Music Week published Dan Thornton‘s thoughts on the iPad’s impact on commercial radio. As Absolute Radio Digital Marketing Manager, he brought up a lot of good thought-starters on the potential. What I found most interesting was him setting the interaction environment of use.

Let me start by saying that I really don’t plan on getting an iPad for home. We own every other class of Apple product and it doesn’t do enough anything to justify the cost. Having said that, as a digital agency and brand strategist, I believe that anyone who wants to keep a client forever [...]