Michael Leis

This panel is exactly why I come to SXSW. I know vaguely about Expression engine, know that it has been gaining momentum, but that’s it. Now I get the chance to hear from real programming rockstars who are using it, and get some use cases, insights and tips on how to best use the platform. [...]

This past week I had the pleasure of being invited by Dennis Schleicher to visit Sears and host a discussion on visual and narrative techniques found in dramatic storytelling, and how they apply to system organization, social media and user experience.

With so many people coming up with fancy acronyms for social media methodologies, I figured it was time to write about where I see social’s major areas of focus in a few circles and call it a day. From my side of the table, I’m seeing clients needing to understand these three areas to effectively [...]

Let me start by saying that I really don’t plan on getting an iPad for home. We own every other class of Apple product and it doesn’t do enough anything to justify the cost. Having said that, as a digital agency and brand strategist, I believe that anyone who wants to keep a client forever [...]

Having identified the problem space of pushing all your brand budget chips on Facebook, it’s time to explore the solutions to bridge brand sites and Facebook to deliver the best of both worlds. Application Programming Interfaces are what drives much of the integration and mobility in data that people call Web 2.0. For about the [...]

Moving into its third or fourth year as a Web design / marketing mantra, it seems the people marching to the drumbeat of “Death to Microsites,” has had a confluence with Facebook surpassing 300 milion registered users. To a chorus of rousing applause, more and more large brands are discontinuing the practice of creating microsites [...]

For newspapers, it was the best of weekends and the worst of weekends.

Here in Philadelphia, the owner of the Inquirer and the Daily News filed for chapter 11, citing “The financial burden from an advertising downturn, rising costs for newsprint, and the migration of readers to the Internet.”
But travel just under two hours north on I95, and you’ll hear a completely different story told by the New York Times, as the confetti thrown by developers is being swept up after a successful Times Open seminar.