Michael Leis

This was originally broadcast on iMediaConnection.com With the introduction of the new version of the iPhone and the iTunes application store, Apple has demonstrated the combination of a few critical components that should make every smart digital marketer sit up in their chair and start brainstorming on how their brand can get a share of [...]

Powered by Personal Life Media Between watching podcasting plateau, radio sounding as generically corporate as ever, and the impending impotence and ironic hypocrisy of MTVs Video Music Awards, Susan Bratton’s Personal Life Media Widget system looks a lot like the future of successful audio distribution. I’m not usually this gushy guy. I’m usually the “let’s [...]

This week, I had the distinct honor of being published once again in iMediaConnection. The article, iPhone marketing opps your brand is missing focuses on what I think are the best iPhone applications for brands to learn from in developing their own iPhone strategy. Yes, it is important for brands to get on the iPhone. [...]

I was recently charged with understanding whether teen girls age 15-17 would be interested in a Desktop Widget for a large consumer brand (names withheld to protect the innocent). What I found was a virtually perfect match for this target’s psychological development stage, their comfort level with multiple technology devices, and a way to satisfy [...]

In spending last Thursday afternoon with the great folks in digital marketing at Macmillan, I had a moment: is the missed opportunity for brands a lack of understanding where it comes to context? Brands are beginning to see that microblogging works when you reach out. However, when you look at how dramatically the meaning changes [...]

We are proud to offer our congratulations to Anthony Capozzoli and Unabellavista.com on the successful launch of Diretto, the UBV widget. From Facebok to MySpace, iGoogle to Apple Dashboard, and everything in-between, Diretto is chock-full of everything that makes the Unabellavista site and book and podcasts so great. He’s got a fantastic talent for weaving [...]

With fourteen million copies of her work in print, all of us at Emerge Digital are proud to have launched Sherrilyn Kenyon’s Dark-Hunter series off the page and into Facebook. At The Ultimate Dark-Hunter Quiz, Fans are invited to connect with each other and test their knowledge. What’s more, fans of the series can also [...]

Finally tried out Slideshare to much success this morning, and happy to share with you the presentation recently given on widget strategy at WidgetWebExpo in New York. | View | Upload your own

Linda Boland Abraham, ComScore They have 950 clients, what’s not as well known is how global they are. They’re the only company in the world that can report data from 174 countries. They started the Widget Metrix Report about a year ago. Their definition of a widget had grown and evolved over the past year. [...]

Fraser Kelton, Adaptive Blue How can you find the right equilibrium between value for the publisher, value for the browser, and ease of replication? For the publisher: need to get the widget installed Self expression Additional content Cost Playful/fun Community building Increased page views Value for the browser: have to get widget interaction Self expression [...]