Michael Leis

David Berkowitz posted the question today on AdAge with “Agencies Will Be Tempted by IPad’s Sizzle, Not Strategy,” and as you’ll see in the article, laments Apple basically creating a new semi-category of electronic device and ad platform, in turn making marketers lives somewhat worse. I feel like every time a new technology product starts [...]

This past week I had the pleasure of being invited by Dennis Schleicher to visit Sears and host a discussion on visual and narrative techniques found in dramatic storytelling, and how they apply to system organization, social media and user experience.

Today, the radio industry publication Music Week published Dan Thornton‘s thoughts on the iPad’s impact on commercial radio. As Absolute Radio Digital Marketing Manager, he brought up a lot of good thought-starters on the potential. What I found most interesting was him setting the interaction environment of use.

Let me start by saying that I really don’t plan on getting an iPad for home. We own every other class of Apple product and it doesn’t do enough anything to justify the cost. Having said that, as a digital agency and brand strategist, I believe that anyone who wants to keep a client forever [...]

In the latest published article on iMediaConnection, How to build apps cheaper and faster, my aim was to help brand management continue experimenting with portable media channels even in a downturn economy.

* See what questions need to be asked when designing a widget
* Learn why it’s best not to just slap together something that resembles your website
* Understand that planning is a necessity when it comes to widget development

Many times in the world of social media, the concepts that go over biggest in client meeting rooms are the least appealing in terms of what actually helps the brand. Typically, the best ideas fundamentally are the ones that lead people to say, “We need more wow.” Which is followed by suggestions of features that [...]

Originally broadcast on iMediaConnection.com: It’s been about a year and a half since I first reviewed websites that could significantly improve  communications with their audiences through desktop applications. Since then, the landscape has changed quite a bit. Even the terminology has shifted, with “branded desktop application” being largely supplanted by “desktop widget.” “Widget” as a [...]

So Aronado Placenia tweets me at 12:50 and asks me to join him on LuckyStartups.com in a live video interview at 1 pm. Why not? Here’s his post, and the associated video for your viewing pleasure: Michael is one smart cookie, he says he’s from the ghetto but, I really don’t believe him. However, he [...]

Ever hear about the dynamic, Flex-presented site that delivers a custom look and experience to provide videos, quizzes, and prizes to a B2B audience? Us either. So when Upshot came to us with the challenge of bringing a new video education system to bartenders from Miller, we made a completely new, scalable platform for the [...]