Archive - SXSW Interactive

SXSW Postgame: All The Web’s a Game

26 March 2010 by Michael Leis, View Comments

In one of the sadder moments of SXSW, as I was feverishly typing away on a live post about Gaming the Crowd: Turning Work Into Play presented by Andy Baio when the WordPress iPhone app crashed. Worse yet, Mr. Baio has not published the slides. Hope he will soon, because he presented a lot of [...]

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SXSW Live: A Whole New World. Of Music.

19 March 2010 by Michael Leis, View Comments

In the second full day of the music portion of SXSW, the format is completely different, and pushed into a whole other gear. The SXSW Interactive conference is very much at the convention center, with associated social stuff in concentric rings outward in Austin. But if you follow this panel/social metaphor, then think of every [...]

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SXSW Live: th-th-that’s all folks (from interactive)

16 March 2010 by Michael Leis, View Comments

With the social game business discussion that just ended on the always illusive third floor of the Austin convention center, that closes the panel curtain on SXSWi 2010. The last panel was interesting, talking about the different dynamics in making successful social games on facebook, just how hard it has become to be noticed, and [...]

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SXSW Live: Balancing the Overload

15 March 2010 by Michael Leis, View Comments

Last time around at SXSW in 2008, the challenge was keeping it going through the many presentations I saw, not knowing many other people here in Austin. This year, however has unfolded a completely different and more complex challenge: between all of the panels I want to see and getting quality time with the people [...]

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SXSW Live: Expression Engine 2.0 Total Domination!

15 March 2010 by Michael Leis, View Comments

This panel is exactly why I come to SXSW. I know vaguely about Expression engine, know that it has been gaining momentum, but that’s it. Now I get the chance to hear from real programming rockstars who are using it, and get some use cases, insights and tips on how to best use the platform. [...]

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SXSW Live: Right Way To Wireframe

13 March 2010 by Michael Leis, View Comments

Only got to see the tail end of RWTW part one. Fred opens by saying it’s time to nut up, He also admits that he loves prototyping, and can’t think of a situation where prototyping can’t help your design. As designers, we’re not making solutions, we’re making hypotheses, and building towards a solution. So the [...]

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SXSW Live: We f’d up with happy cog

13 March 2010 by Michael Leis, View Comments

Hyping right in with Kevin Hoffman and the happy cog crüe talking about projects they’ve been in that have failed, and how to identify and eliminate those f-ups in the future. They’re starting with easy-to-recover from failure. Maintain scope Don’t borrow from one budget to pay for another. Just stop, and issue something like change [...]

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SXSW Live: Who Will Win as Most Absurd Brand?

12 March 2010 by Michael Leis, View Comments

As noticed by Amy Cueva as we walked around Austin, looking at this bunch of oddly adorned bicyclists, there seems to be a trend this year by brands to be as silly as possible, ultimately humiliating themselves before this audience in the hopes that (I guess) people take some pity on them and buy something? [...]

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SXSW Live: Harsh Lesson #1: Get To Sessions Early

12 March 2010 by Michael Leis, View Comments

Psyched since yesterday to watch Margot Bloomstein open SXSWi with her presentation on content strategy, how to include it in a workflow, and budget appropriately for it. She is absolutely brilliant and a great choice to open the conference with. She’s also a JUXer, which means she’s been training a lifetime in how to structure [...]

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SXSW live: walking the green line of registration

12 March 2010 by Michael Leis, View Comments

And hello to badge pickup and our warm up for many, many, many long lines. Looking forward to Margot bloomenstein at 2pm, and maybe some BBQ lunch. Here we go! Update: by 2pm, the lines stretched across the entire building. Woo hoo! Now I’m glad I was in the short line.

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