Michael Leis

David Berkowitz posted the question today on AdAge with “Agencies Will Be Tempted by IPad’s Sizzle, Not Strategy,” and as you’ll see in the article, laments Apple basically creating a new semi-category of electronic device and ad platform, in turn making marketers lives somewhat worse. I feel like every time a new technology product starts [...]

Email has become the elephant in the room. For just about every single business and education institution, the utter dependence on email as a primary communications and knowledge sharing channel is putting a quiet stranglehold on every aspect of operation. Email as a problem space goes so deep and so wide, it’s difficult for most [...]

This past week I had the pleasure of being invited by Dennis Schleicher to visit Sears and host a discussion on visual and narrative techniques found in dramatic storytelling, and how they apply to system organization, social media and user experience.

This was originally broadcast on iMediaConnection.com With the introduction of the new version of the iPhone and the iTunes application store, Apple has demonstrated the combination of a few critical components that should make every smart digital marketer sit up in their chair and start brainstorming on how their brand can get a share of [...]

This week, I had the distinct honor of being published once again in iMediaConnection. The article, iPhone marketing opps your brand is missing focuses on what I think are the best iPhone applications for brands to learn from in developing their own iPhone strategy. Yes, it is important for brands to get on the iPhone. [...]

The Bits blog at nytimes.com reports today on a M:metrics report that confirms what we iPhone users already knew: the iPhone is making the mobile Web a reality in the linty pockets of millions of people. And not just by a little. Even when compared to the rest of the mobile market, including Blackberry and [...]

A pretty subdued crowd is stumbling in for our first session, and one I’ve been looking forward to since the schedule came out. The lights are low, and I think that’s appreciated by most in attendance. Kate Ryan is the moderator. Kyle Outlaw – senior UX IA — ave A Karen – senior UX engineer [...]

Well, we finally have a date, and an interesting twist. Apple will be unveiling its long-awaited iPhone SDK (Software Developer’s Kit). But check out the photo, and you’ll see the twist: the SDK sits between the enterprise and the iPhone. What does this mean? More after the jump…

The key to the iPhone’s usability lies in its ability to create visual and isolated widget. Version one of the iPhone has a lot to teach interactive marketers about usability. Up to this point, cell phones of all shapes and sizes have grappled with how to make an ever-expanding list of desired functions work in [...]

The iPhone is a perfect opportunity for brands to capitalize on the PR onslaught and open their doors to this affluent audience. In the waning, frenzied moments leading up to the launch of the iPhone, AT&T CEO Randall Stevenson told USA Today something that made me read twice: "[The iPhone launch] helps us complete our [...]