Michael Leis

Yesterday, I helped get Will Evans ready for IXD10 by making a video for his Right Way To Wireframe panel with Russ Unger, Fred Beecher, and Todd Zakiwarfel (the panel will also be appearing at SXSW). I’m sharing the video here because I think it ended up being a good way to see the methods [...]

Today, the radio industry publication Music Week published Dan Thornton‘s thoughts on the iPad’s impact on commercial radio. As Absolute Radio Digital Marketing Manager, he brought up a lot of good thought-starters on the potential. What I found most interesting was him setting the interaction environment of use.

Let me start by saying that I really don’t plan on getting an iPad for home. We own every other class of Apple product and it doesn’t do enough anything to justify the cost. Having said that, as a digital agency and brand strategist, I believe that anyone who wants to keep a client forever [...]

What a lot of brands are missing in their digital marketing strategy is common-engine thinking. As brands chase social media and leave a trail of long-forgotten campaigns in their wake, what’s needed is a solid, enterprise foundation that allows for any new computing trend to be added or subtracted while always making a tangible deposit [...]

People in marketing constantly chatter about “getting a share of wallet,” or “midshare,” or any other myriad metaphors for being so ingrained in a potential customer’s habits and awareness that when it comes time to pull the trigger, that particular brand has become an automatic purchase. Forget the metaphors. What is your brand actually doing [...]

Lately I’ve seen a big push for brands to use their main site and social presences as an aggregator of content. In a way, it’s still a holdover from the corporate era of computing that we as a society are now leaving. An executive will see the way federated media aggregates Tweets on behalf of [...]

Having identified the problem space of pushing all your brand budget chips on Facebook, it’s time to explore the solutions to bridge brand sites and Facebook to deliver the best of both worlds. Application Programming Interfaces are what drives much of the integration and mobility in data that people call Web 2.0. For about the [...]

Moving into its third or fourth year as a Web design / marketing mantra, it seems the people marching to the drumbeat of “Death to Microsites,” has had a confluence with Facebook surpassing 300 milion registered users. To a chorus of rousing applause, more and more large brands are discontinuing the practice of creating microsites [...]

It’s fairly prevalent now to find larger brands ready to jump headlong into a sweeping social media strategy.  “We get it!” or “We know our customers are there!” It feels a lot like when athletes in interviews (or reality TV contestants) say things like, “We gotta step it up.” or “Take it to the next [...]

User Experience as a field, and Website creation in general can stand to learn a thing or two from distinctly old-media craft: namely screenwriting and film theory. This year, I’m lucky enough to be joined by Cindy Chastain in proposing to present the topic at SXSW 2010 on exactly how to do that. To expand [...]