Archive | Interactive Marketing RSS for this section

SXSW Postgame: All The Web’s a Game

Zynga+Farmville+Facebook

In one of the sadder moments of SXSW, as I was feverishly typing away on a live post about Gaming the Crowd: Turning Work Into Play presented by Andy Baio when the WordPress iPhone app crashed. Worse yet, Mr. Baio has not published the slides. Hope he will soon, because he presented a lot of […]

Continue Reading

SXSW Live: Who Will Win as Most Absurd Brand?

p_2048_1536_E52F88DF-A2B7-42D6-BBCF-8BE738195EFF.jpeg

As noticed by Amy Cueva as we walked around Austin, looking at this bunch of oddly adorned bicyclists, there seems to be a trend this year by brands to be as silly as possible, ultimately humiliating themselves before this audience in the hopes that (I guess) people take some pity on them and buy something? […]

Continue Reading

Will The Least Efficient Win the Race For The Middle?

Reflecting on my recent experience talking with a range of senior agency leaders, as well as senior practice leads in traditional shops across PR and Direct marketing, the race for the middle (as Forrester calls it) is not only on, it’s getting kinda heated. Regardless of the background of the agency, leadership understands that clients […]

Continue Reading

What Value Do You Attribute To Your Personality?

So Nick Jefferson at LikeMinded wrote this excellent post, but their CAPTCHA is hidden without scrollbars under an iframe on their blog. I did not realize this until after I was compelled to write a comment. So in the spirit of sharing, here’s the original Valentine’s day post, and my response. What Value Do You […]

Continue Reading

The Cognitive Dissonance of Web Metrics

Let’s Make a Deal for your metrics

One interesting aspect of watching societal computing habits right now is around metrics. We all love them, we like to see who the influencers are, how many unique vistis happen over a period of time, how many times a cartoon got stumbled. Many companies right now, especially those that tout themselves as eminently “open” and […]

Continue Reading

Email is Killing Your Business

scanning_email_app_ml.001

Email has become the elephant in the room. For just about every single business and education institution, the utter dependence on email as a primary communications and knowledge sharing channel is putting a quiet stranglehold on every aspect of operation. Email as a problem space goes so deep and so wide, it’s difficult for most […]

Continue Reading

Weather and Opportunities Pass By Marketers

Weather and Opportunities Pass By Marketers

As this latest front has only passed a few flakes by my window, it looks as though my children will go to school tomorrow for the first time in about a week. Throughout the past two weeks, we have shoveled, played, watched movies, and looked repeatedly for things to do. All the while, my usual […]

Continue Reading

Narrative Design at UXSears

This past week I had the pleasure of being invited by Dennis Schleicher to visit Sears and host a discussion on visual and narrative techniques found in dramatic storytelling, and how they apply to system organization, social media and user experience.

Continue Reading

Snowed in? Here’s A Discount Code and Badge For Your Profile

noreaster_michael_leis

On the eve of yet another paralyzing snowstorm, I think back a few weeks ago to the last time we were snowed in for a day. We shoveled, hung around, and, like any good suburban family, spent a ton of time on the Internet. With this weekend promising the same, I wonder why I’ve not […]

Continue Reading

The Three Colorful Circles of Social Media Strategy

3_colorful_circles_social_strategy_michael_leis

With so many people coming up with fancy acronyms for social media methodologies, I figured it was time to write about where I see social’s major areas of focus in a few circles and call it a day. From my side of the table, I’m seeing clients needing to understand these three areas to effectively […]

Continue Reading