Michael Leis

Reflecting on my recent experience talking with a range of senior agency leaders, as well as senior practice leads in traditional shops across PR and Direct marketing, the race for the middle (as Forrester calls it) is not only on, it’s getting kinda heated. Regardless of the background of the agency, leadership understands that clients [...]

So Nick Jefferson at LikeMinded wrote this excellent post, but their CAPTCHA is hidden without scrollbars under an iframe on their blog. I did not realize this until after I was compelled to write a comment. So in the spirit of sharing, here’s the original Valentine’s day post, and my response. What Value Do You [...]

One interesting aspect of watching societal computing habits right now is around metrics. We all love them, we like to see who the influencers are, how many unique vistis happen over a period of time, how many times a cartoon got stumbled. Many companies right now, especially those that tout themselves as eminently “open” and [...]

Email has become the elephant in the room. For just about every single business and education institution, the utter dependence on email as a primary communications and knowledge sharing channel is putting a quiet stranglehold on every aspect of operation. Email as a problem space goes so deep and so wide, it’s difficult for most [...]

As this latest front has only passed a few flakes by my window, it looks as though my children will go to school tomorrow for the first time in about a week. Throughout the past two weeks, we have shoveled, played, watched movies, and looked repeatedly for things to do. All the while, my usual [...]

This past week I had the pleasure of being invited by Dennis Schleicher to visit Sears and host a discussion on visual and narrative techniques found in dramatic storytelling, and how they apply to system organization, social media and user experience.

On the eve of yet another paralyzing snowstorm, I think back a few weeks ago to the last time we were snowed in for a day. We shoveled, hung around, and, like any good suburban family, spent a ton of time on the Internet. With this weekend promising the same, I wonder why I’ve not [...]

With so many people coming up with fancy acronyms for social media methodologies, I figured it was time to write about where I see social’s major areas of focus in a few circles and call it a day. From my side of the table, I’m seeing clients needing to understand these three areas to effectively [...]

Yesterday, I helped get Will Evans ready for IXD10 by making a video for his Right Way To Wireframe panel with Russ Unger, Fred Beecher, and Todd Zakiwarfel (the panel will also be appearing at SXSW). I’m sharing the video here because I think it ended up being a good way to see the methods [...]

Today, the radio industry publication Music Week published Dan Thornton‘s thoughts on the iPad’s impact on commercial radio. As Absolute Radio Digital Marketing Manager, he brought up a lot of good thought-starters on the potential. What I found most interesting was him setting the interaction environment of use.