Michael Leis

As noticed by Amy Cueva as we walked around Austin, looking at this bunch of oddly adorned bicyclists, there seems to be a trend this year by brands to be as silly as possible, ultimately humiliating themselves before this audience in the hopes that (I guess) people take some pity on them and buy something? [...]

IDEA2009 runs September 15 and 16 in Toronto where the world’s foremost thinkers and practitioners will gather: sharing the big ideas that inspire, and practical solutions that improve the way people’s lives converge with technology. Whether you’re a designer, strategist, writer, UX professional, IA, or working in anything interactive, you should attend IDEA2009. Create the [...]

Game Your Way to 400% Higher Tradeshow Traffic and Lower Costs View SlideShare presentation Qi Fan was nice enough to send back the attendee reactions from TS2. Why keep them all to myself? Here are the written comments people chose to anonymously submit after my presentation (above) — along with a comment or two back, [...]

Game Your Way to 400% Higher Tradeshow Traffic and Lower Costs view presentation (tags: fun state flow email) On Thursday, I had the sincere pleasure of speaking at TS2 2008: The national conference for exhibition and event marketers. The biggest problem in tradeshows today for attendees is that they’re really not a lot of fun. [...]

And so it begins, Total Solutions Marketing for the Exhibit and Event professional. As we begin to settle into the cavernous halls of the Pa convention center, an interesting few days of perspectives from all over this industry begins. It should be good as there are marketers, promotional product peeps, industrial designers, interactive folks and [...]

I’m excited to announce that I’ll be presenting What’s the Frequency, Kenneth? What does a widget campaign look like from an agency perspective at this year’s WidgetWebExpo in NYC this June 16 and 17. Here’s the description: How can agencies make widgets work for their clients? It’s part business solution, part campaign, and all about [...]

Get more fun, revenue, and savings from your tradeshow presence.  Now that the holidays have passed, it can only mean Tradeshow Season is coming. Another quarter filled with glad-handing, networking breakfasts, motivational speakers, and of course, the feeling that this year will be no different from last. But we’ve found a few ways to breathe [...]