Archive - Email and Web Marketing

Email is Killing Your Business

18 February 2010 by Michael Leis, View Comments

Email has become the elephant in the room. For just about every single business and education institution, the utter dependence on email as a primary communications and knowledge sharing channel is putting a quiet stranglehold on every aspect of operation. Email as a problem space goes so deep and so wide, it’s difficult for most [...]

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Snowed in? Here’s A Discount Code and Badge For Your Profile

5 February 2010 by Michael Leis, View Comments

On the eve of yet another paralyzing snowstorm, I think back a few weeks ago to the last time we were snowed in for a day. We shoveled, hung around, and, like any good suburban family, spent a ton of time on the Internet. With this weekend promising the same, I wonder why I’ve not [...]

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Method to the Madness

22 May 2008 by Michael Leis, View Comments

Been meaning to post a follow-up with insights on Steve Krug’s incredible presentation on usability last week. But really, the way to describe just how eye-opening and validating it was comes straight from Emerge’s own Creative Director Adam Stipanuk — who wasn’t there at all. He picked out the following two passages as completely gratifying [...]

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Our Private Audience With The Krug

16 May 2008 by Michael Leis, View Comments

Here in the Aware conference room, before a crowd of about 20 Upshotters and Emergers stands usability super-genius Steve Krug. He’s calling it, Everything you need to know about usability… in 150 minutes or less. Starting with an introduction, Steve lives just outside Boston, and works as a usability consultant. His one-man company, Advanced Common [...]

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Gogoinflight.com: Launched!

2 March 2008 by Michael Leis, View Comments

We are proud to announce the launch of what may be looked back upon as “The Shot Heard ‘Round the Wi-Fi World,” with Upshot and Aircell.Gogoinflight.com is the official brand launch of Aircell’s Gogo: giving commercial airliners Wi-Fi service; lovingly referred to as “Wi-Fi with wings(tm).” This is the technology behind Virgin America‘s service and [...]

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