Michael Leis

Yesterday, I helped get Will Evans ready for IXD10 by making a video for his Right Way To Wireframe panel with Russ Unger, Fred Beecher, and Todd Zakiwarfel (the panel will also be appearing at SXSW). I’m sharing the video here because I think it ended up being a good way to see the methods [...]

People in marketing constantly chatter about “getting a share of wallet,” or “midshare,” or any other myriad metaphors for being so ingrained in a potential customer’s habits and awareness that when it comes time to pull the trigger, that particular brand has become an automatic purchase. Forget the metaphors. What is your brand actually doing [...]

In late January, Adam Kmiec of Colle + McVoy was nice enough to ask that I come out and talk to the agency about the future Web trends. What resulted is similar to this slide deck: a mix of Aristotle, Billy Collins, and Eisenstein; informing projects I’ve had the pleasure of working on, and other [...]

Emmi, the second largest food company in the world, chose Chicago and Miami to test their new refrigerated coffee drinks. This campaign was driven by the "Cooler Coffee" concept, and delivered a rich, unconventional experience in two parts. The first part of the campaign was old-school refrigerators decorated by artists and planted around these cities. [...]

The initial client request for ServerSpeak was to consolidate the diaspora of Miller’s bartender educational videos into one spot online. My solution was to consolidate them, but not in a site: in a platform.What resulted was ServerSpeak: a scalable video education, quiz, and prize platform. Each new user is assigned one of five “bar types.” [...]

Did you know that Texas has more active and retired military personnel than any other state in the country? We used Flex to create a seamless environment for Miller to say, “Thanks” to Texas veterans, and promote Operation Homefront, an organization dedicated to supporting active and retired troops and their families. More than merely helping [...]

Over the past year, working with Upshot we’ve created a series of microsites for the Kraft and Publix promotional partnership across the south.From Diabetes to “Eat Happy,” Back To School and the most recent KraftGoSummer.com (captured above) My responsibilities have included strategy, usability consulting, and ECD.

Here’s the teaser movie I created for the gogo launch site.Working from about two minutes of footage inventory, creating a “movie teaser’ type into that uses a variety of editing methods to create a different meaning. As with any site into movie, the greatest challenge was creating a narrative that adds meaning while engaging and fast [...]

Aircell is bringing Wi-Fi to the nation’s commercial airways with Gogo. Working in partnership with Upshot, the video above is a looping Keynote presentation highlight reel. The video is tagged with my responsibilities on each project.

Emerge is proud to announce that Apple picked up the Gogo Dashboard Widget, and is featuring our Widget on the Dashboard homepage as the top Apple Staff Pick.Just another chance to thank everyone at Upshot and Aircell, and especially our Gogo Widget team: Adam Fox, Matt Pederson (who’s idea it was to make this game [...]