Margot is the tiny dot hundreds of ballroom miles away, laying down some serious content strategy

Psyched since yesterday to watch Margot Bloomstein open SXSWi with her presentation on content strategy, how to include it in a workflow, and budget appropriately for it. She is absolutely brilliant and a great choice to open the conference with. She’s also a JUXer, which means she’s been training a lifetime in how to structure arguments.

For all these reasons, I’m standing here furious outside the ballroom because I got to this 2pm five minutes late! Still, hard to stay mad when a truly talented person has an overflowing ballroom to talk content strategy.

Oh no. Now they closed the doors. Nuts. Now I got no presentation at all….

...and now I'm pushed out by the crowd.

Related posts:

1. SXSW Live: Who Will Win as Most Absurd Brand?
2. SXSW Live: Balancing the Overload
3. SXSW live: walking the green line of registration
4. Join the IDEArmy at SXSW