Comments on: Integrating Earned Media in the Purchase Path http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/ In bite-sized servings Thu, 11 Mar 2010 02:46:45 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: APIs: Start Slant-Drilling the Social Web | Michael Leis http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-596 APIs: Start Slant-Drilling the Social Web | Michael Leis Wed, 03 Feb 2010 18:30:14 +0000 http://blog.michaelleis.com/?p=411#comment-596 [...] created a fan page. The more involved you get with APIs like facebook connect, the more you can integrate social techniques, like pictures of friends and their earned media — putting the brand at the center of the social discourse in a larger context the brand [...] [...] created a fan page. The more involved you get with APIs like facebook connect, the more you can integrate social techniques, like pictures of friends and their earned media — putting the brand at the center of the social discourse in a larger context the brand [...]

]]> By: Only Run Digital Strategy As Far As You Can Run Back | Michael Leis http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-539 Only Run Digital Strategy As Far As You Can Run Back | Michael Leis Tue, 01 Sep 2009 17:39:59 +0000 http://blog.michaelleis.com/?p=411#comment-539 [...] Ken Burbary does a great job collecting and analyzing current examples (read the comments, too. Lots of good ones) as this concept of integration is dawning on larger consumer-facing brands. I’ve talked about it a few times before as well, specifically about bringing Twitter back home, and pivoting off Dirk Shaw’s concept of integrating earned media. [...] [...] Ken Burbary does a great job collecting and analyzing current examples (read the comments, too. Lots of good ones) as this concept of integration is dawning on larger consumer-facing brands. I’ve talked about it a few times before as well, specifically about bringing Twitter back home, and pivoting off Dirk Shaw’s concept of integrating earned media. [...]

]]> By: Michael Leis http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-437 Michael Leis Thu, 11 Jun 2009 17:28:20 +0000 http://blog.michaelleis.com/?p=411#comment-437 It's funny, I think saying "Brands need to be more human" makes it seem like brands aren't already human. But they really are. They're chock full of people working on their behalf. In some senses, it's like the open kitchen. Does anyone go up there and actually closely watch the chefs? No. But it does enhance the dining experience. <br><br>Same thing goes here. There's no real loss of control, or real interaction (in many cases) for that matter: only the perception of both. Mostly, it ends up amounting to "people marketing" where you're leading with personal benefits that bring potential customers into the product features.<br><br>Thanks again for continually sparking my thinking on all this. It's funny, I think saying “Brands need to be more human” makes it seem like brands aren't already human. But they really are. They're chock full of people working on their behalf. In some senses, it's like the open kitchen. Does anyone go up there and actually closely watch the chefs? No. But it does enhance the dining experience.

Same thing goes here. There's no real loss of control, or real interaction (in many cases) for that matter: only the perception of both. Mostly, it ends up amounting to “people marketing” where you're leading with personal benefits that bring potential customers into the product features.

Thanks again for continually sparking my thinking on all this.

]]> By: Michael Leis http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-451 Michael Leis Thu, 11 Jun 2009 17:28:20 +0000 http://blog.michaelleis.com/?p=411#comment-451 It's funny, I think saying "Brands need to be more human" makes it seem like brands aren't already human. But they really are. They're chock full of people working on their behalf. In some senses, it's like the open kitchen. Does anyone go up there and actually closely watch the chefs? No. But it does enhance the dining experience. <br><br>Same thing goes here. There's no real loss of control, or real interaction (in many cases) for that matter: only the perception of both. Mostly, it ends up amounting to "people marketing" where you're leading with personal benefits that bring potential customers into the product features.<br><br>Thanks again for continually sparking my thinking on all this. It's funny, I think saying “Brands need to be more human” makes it seem like brands aren't already human. But they really are. They're chock full of people working on their behalf. In some senses, it's like the open kitchen. Does anyone go up there and actually closely watch the chefs? No. But it does enhance the dining experience.

Same thing goes here. There's no real loss of control, or real interaction (in many cases) for that matter: only the perception of both. Mostly, it ends up amounting to “people marketing” where you're leading with personal benefits that bring potential customers into the product features.

Thanks again for continually sparking my thinking on all this.

]]> By: Michael Leis http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-482 Michael Leis Thu, 11 Jun 2009 17:28:20 +0000 http://blog.michaelleis.com/?p=411#comment-482 It's funny, I think saying "Brands need to be more human" makes it seem like brands aren't already human. But they really are. They're chock full of people working on their behalf. In some senses, it's like the open kitchen. Does anyone go up there and actually closely watch the chefs? No. But it does enhance the dining experience. <br><br>Same thing goes here. There's no real loss of control, or real interaction (in many cases) for that matter: only the perception of both. Mostly, it ends up amounting to "people marketing" where you're leading with personal benefits that bring potential customers into the product features.<br><br>Thanks again for continually sparking my thinking on all this. It's funny, I think saying “Brands need to be more human” makes it seem like brands aren't already human. But they really are. They're chock full of people working on their behalf. In some senses, it's like the open kitchen. Does anyone go up there and actually closely watch the chefs? No. But it does enhance the dining experience.

Same thing goes here. There's no real loss of control, or real interaction (in many cases) for that matter: only the perception of both. Mostly, it ends up amounting to “people marketing” where you're leading with personal benefits that bring potential customers into the product features.

Thanks again for continually sparking my thinking on all this.

]]> By: Michael Leis http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-494 Michael Leis Thu, 11 Jun 2009 17:28:20 +0000 http://blog.michaelleis.com/?p=411#comment-494 It's funny, I think saying "Brands need to be more human" makes it seem like brands aren't already human. But they really are. They're chock full of people working on their behalf. In some senses, it's like the open kitchen. Does anyone go up there and actually closely watch the chefs? No. But it does enhance the dining experience. <br><br>Same thing goes here. There's no real loss of control, or real interaction (in many cases) for that matter: only the perception of both. Mostly, it ends up amounting to "people marketing" where you're leading with personal benefits that bring potential customers into the product features.<br><br>Thanks again for continually sparking my thinking on all this. It's funny, I think saying “Brands need to be more human” makes it seem like brands aren't already human. But they really are. They're chock full of people working on their behalf. In some senses, it's like the open kitchen. Does anyone go up there and actually closely watch the chefs? No. But it does enhance the dining experience.

Same thing goes here. There's no real loss of control, or real interaction (in many cases) for that matter: only the perception of both. Mostly, it ends up amounting to “people marketing” where you're leading with personal benefits that bring potential customers into the product features.

Thanks again for continually sparking my thinking on all this.

]]> By: dirkmshaw http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-436 dirkmshaw Thu, 11 Jun 2009 14:15:19 +0000 http://blog.michaelleis.com/?p=411#comment-436 Hey Michael. <br><br>Great stuff. All of this points to the fact that brands need to become more human, not that your logo needs to talk. But that you need place either the people doing the work in front of customer for interaction or lets your customers do the talking. The fundamental challenge seems to be in giving up some control. <br><br>But moving forward as you stated, this will become the accepted norm and those who embrace now will be ahead of the curve. <br><br>dirk Hey Michael.

Great stuff. All of this points to the fact that brands need to become more human, not that your logo needs to talk. But that you need place either the people doing the work in front of customer for interaction or lets your customers do the talking. The fundamental challenge seems to be in giving up some control.

But moving forward as you stated, this will become the accepted norm and those who embrace now will be ahead of the curve.

dirk

]]> By: dirkmshaw http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-450 dirkmshaw Thu, 11 Jun 2009 14:15:19 +0000 http://blog.michaelleis.com/?p=411#comment-450 Hey Michael. <br><br>Great stuff. All of this points to the fact that brands need to become more human, not that your logo needs to talk. But that you need place either the people doing the work in front of customer for interaction or lets your customers do the talking. The fundamental challenge seems to be in giving up some control. <br><br>But moving forward as you stated, this will become the accepted norm and those who embrace now will be ahead of the curve. <br><br>dirk Hey Michael.

Great stuff. All of this points to the fact that brands need to become more human, not that your logo needs to talk. But that you need place either the people doing the work in front of customer for interaction or lets your customers do the talking. The fundamental challenge seems to be in giving up some control.

But moving forward as you stated, this will become the accepted norm and those who embrace now will be ahead of the curve.

dirk

]]> By: dirkmshaw http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-481 dirkmshaw Thu, 11 Jun 2009 14:15:19 +0000 http://blog.michaelleis.com/?p=411#comment-481 Hey Michael. <br><br>Great stuff. All of this points to the fact that brands need to become more human, not that your logo needs to talk. But that you need place either the people doing the work in front of customer for interaction or lets your customers do the talking. The fundamental challenge seems to be in giving up some control. <br><br>But moving forward as you stated, this will become the accepted norm and those who embrace now will be ahead of the curve. <br><br>dirk Hey Michael.

Great stuff. All of this points to the fact that brands need to become more human, not that your logo needs to talk. But that you need place either the people doing the work in front of customer for interaction or lets your customers do the talking. The fundamental challenge seems to be in giving up some control.

But moving forward as you stated, this will become the accepted norm and those who embrace now will be ahead of the curve.

dirk

]]> By: dirkmshaw http://blog.michaelleis.com/2009/06/integrating-earned-media-in-the-purchase-path/comment-page-1/#comment-493 dirkmshaw Thu, 11 Jun 2009 14:15:19 +0000 http://blog.michaelleis.com/?p=411#comment-493 Hey Michael. <br><br>Great stuff. All of this points to the fact that brands need to become more human, not that your logo needs to talk. But that you need place either the people doing the work in front of customer for interaction or lets your customers do the talking. The fundamental challenge seems to be in giving up some control. <br><br>But moving forward as you stated, this will become the accepted norm and those who embrace now will be ahead of the curve. <br><br>dirk Hey Michael.

Great stuff. All of this points to the fact that brands need to become more human, not that your logo needs to talk. But that you need place either the people doing the work in front of customer for interaction or lets your customers do the talking. The fundamental challenge seems to be in giving up some control.

But moving forward as you stated, this will become the accepted norm and those who embrace now will be ahead of the curve.

dirk

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