September 8, 2008

Conversation Agent

Thanks so much to Valeria Maltoni over at Conversation Agent, who was nice enough to ask me to pitch in a guest post.

The Truth is 140 Characters asks: what is authentic in social media beyond the technical capabilities of the medium? Everything? Nothing?

Is there a difference between a real relationship and one that’s formed through the filter of a digital interface?

What does all of this have to do with Welcome Back Kotter?

Head on over to Conversation Agent and find out for yourself. Right now!

« TS2: The Reviews Are In

The Truth is 140 Characters »

Alone Together

Kicking off yet another poetry month here, with one of the poems written for the as yet imaginary poetry ebook about business travel. The process of travelling for work is a unique realm worth at least a few attempts. Here’s one: Alone, Together Looking At phones Listening meticulously an evaluation of every frequency 300 [...]

The Single Most Important Principle in Brand Strategy Today

The start of another Mad Men season reminds me of the shift in marketing strategy that I most often discuss with colleagues and clients now, but have yet to expressly write about. What separates great brands and marketing from good, or even bad ones can be boiled down to this one thought I first heard [...]

Never Say You’re Sorry In Social

In this latest era of social media, many brand presences have either been originating from, or spanning to include the customer service department. On the surface, it makes sense: this is the department of the company that handles communication with individuals. In practice, though, it’s usually a shortcut that lacks a real content strategy for [...]

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Alone Together

The Single Most Important Principle in Brand Strategy Today

Never Say You’re Sorry In Social