What Are the Opportunities Your Brand is Missing On The iPhone?
This week, I had the distinct honor of being published once again in iMediaConnection. The article, iPhone marketing opps your brand is missing focuses on what I think are the best iPhone applications for brands to learn from in developing their own iPhone strategy.
Yes, it is important for brands to get on the iPhone. Not just because brands get free shelf space in a store that outsells Wal-Mart. Not merely because the audience is exclusively made of the most affluent demographics. Not just because the device is cool.
Really, brands need to be on the iPhone because this channel is the future of your brand. There’s no other way around it. Ubiquitous computing is coming, and if you don’t have a multi-channel strategy that anticipates more devices like the iPhone… good luck to ya!
So please check out iPhone marketing opps your brand is missing on iMediaConnection.com now!
And I can’t click “Publish” without a few very important notes of thanks:
Thank you to Gretchen Hyman and the whole iMedia editorial staff who continue to make my writing readable. To call writing for you a pleasure is a complete understatement. I wish you could just hang with me all the time and edit everything I do. It would make my life so much better.
And thank you to everyone that has already read the article. In just three days, iPhone marketing opps your brand is missing is the most read article on iMediaConnection. Even though only one person has commented, It is so tremendously gratifying to see so many marketers finding value in the work I’m putting out there.
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