With fourteen million copies of her work in print, all of us at Emerge Digital are proud to have launched Sherrilyn Kenyon’s Dark-Hunter series off the page and into Facebook.

At The Ultimate Dark-Hunter Quiz, Fans are invited to connect with each other and test their knowledge. What’s more, fans of the series can also create questions to be added to the quiz. It’s all part of the celebration in anticipation of the release of Ms. Kenyon’s latest Dark-Hunter title: Acheron.

The Ultimate Dark-Hunter quiz is a great example of what happens when you provide a fun service for your audience. In just the first few hours, the application had over 4,000 installations and multiple user groups sprung up on the homepage. Since launch two weeks ago, more than 2,000 excellent questions have been submitted.

What’s really fun is that many of the user-generated questions have to be reviewed by Ms. Kenyon herself, as she has been the only person to match her audience in depth of knowledge of the series.

Many marketers and authors would have shied from the challenge of letting their audience control the content of their social networking application. The Dark-Hunter Quiz is yet another showcase of how today’s forward-thinking creators are enjoying win-win scenarios for everyone.

On the ROI side, since launching the Dark-Hunter FaceBook application, pre-sales of Acheron have leapt 200 spots on Amazon.com. And that’s within the competitive space between the 600th and 400th ranked items.

With that, the thanks go first to Ms. Kenyon for allowing her rich array of stories and characters to live in a whole new light with her audience on FaceBook.

Next, thanks so much to the team at Macmillan for believing in the project, the Emerge team, and for making our working relationship such a rewarding experience.

Carly Wilkins, Internet Marketing Coordinator, and Christina Harcar, VP of Digital Marketing at Macmillan lead a team of professionals who see the true potential of bringing literary characters to the places their audiences are "living" online.

On the Emerge side, it’s another story of digital rock stars burning down the house. Spearheaded by the talents of our president Dave Albert and Account Executive Jeff Lock, Emerge covered all the bases from native FaceBook application programming through design.

At the helm of the day-to-day process on this breakthrough was Mark Smith. He coordinated the heroics of our multi-disciplinary team featuring Adam Stipanuk, Creative Director, and Jason Hayes, PHP black-belt programmer. Just the tip of the iceberg in terms of the entire talented Emerge crew (crue?) kicking out ridiculously stunning work day after day.

Last but not least, thank you to all the Dark-Hunters out there reading the books and enjoying the FaceBook game. It may sound cheesy, but we all worked together for you.

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