It’s so exciting I almost don’t know what to write. A week from today, usability super-genius Steve Krug will be spending two hours at  Emerge’s partner Upshot‘s offices to talk usability.

If you don’t know Steve Krug and you’re reading this, go to Amazon and buy the book, Don’t Make Me Think immediately. He really has a great perspective that brings both theory and practicality to the usability practice. In a field that quickly gets as dry as the desert, you walk away from this quick read with a solid understanding of usability and how to make effective Websites in a way that no one else is talking about.

He’ll be in Chicago giving an all-day seminar, but has graciously agreed to visit the Upshot offices and do a smaller setting presentation and workshop.

Thanks so much to Paul Marran, interactive creative director, for taking the initiative to rope such an influential figure into the fray. I know everyone is going to walk away from that time a better professional, regardless of how they are involved in making or marketing Websites. I just hope Steve survives. Something tells me he will.

In any case, I’m going to do my best to blog this event and share it with everyone who couldn’t make it, right here on the NMB, so stay tuned.

In the meantime, the crowd starts softly chanting krug-krug-krug-krug….

Related posts:

1. Our Private Audience With The Krug
2. Project100: The Countdown is On
3. Method to the Madness
4. Overdue Shout-outs: Case Western, David Cushman, Ivan Pope, Useology