Join us at WidgetWebExpo
I’m excited to announce that I’ll be presenting What’s the Frequency, Kenneth? What does a widget campaign look like from an agency perspective at this year’s WidgetWebExpo in NYC this June 16 and 17. Here’s the description:
How can agencies make widgets work for their clients? It’s part business solution, part campaign, and all about serving the user from the utility of the brand. Michael Leis, VP Strategic Services of Emerge Digital will discuss how agencies can successfully position a widget or mini-application strategy, using the brand as a platform (reaching out) instead of a funnel (pulling in). What results is the ability to tell a deeper, more engaging brand story over time and space that both users and brands will be thanking you for.
It’s shaping to live up to the hype created by the previous WWE’s (not to be confused with the wrestling circuit). With the excellent location, I’m really looking forward to connecting with the forward thinkers in today’s widget space — it’s a promising lineup you should check out.
For those of you who can’t make it out to the Brooklyn Bridge (now there’s an idea for an old micropayment scam updated for Web 2.0 
), I’ll do my best to relay the happenings from the conference here in the New Media Buzz.
Otherwise, I look forward to meeting you there!
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