Damn you Champions restaurant in Austin! Because of your chicken sandwich, I ran back to my private hotel bathroom to endure the blowback without an audience.

And because of that, I missed all but the last 15 minutes of what was an awesome panel. Up until now, no one really stood out as a creative forward thinker. But you could see within five minutes that this one woman — who’s name I cannot remember — was just completely spot on with creatively seeing solutions to the future of the medium.

Again, most panelists and audience members are kind of feeling around for a handle on how to blend location with interactive experience. All too often it seems that being in a location physically for the purpose of a game actually takes you away from the experience of the location itself.

Another interesting trend between the two panels I saw on geolocation today, there definitely seemed to be this wall in the development where everyone wants solutions of scale, but no one has been able to accomplish this.

This is funny to me because it seems like everywhere else on the Web, large scale companies who have made a nice living on bringing solutions to the masses are trying desperately to create the kind of personalized experiences that this geolocating crowd already has.

For a minute I felt like getting up and saying, "Hey — you’re already there!" Everyone else is talking and struggling to invent truly immersive micro-targeted campaigns on the Web, and this bit about geolocating game and interactive experiences is two steps ahead and looking backwards to try and find a monetizable middle ground.

But why? Why not just appreciate the technology and develop it not for scale, but for what it is. It seems great this way. Closed networks of people with a common geographical location sharing what’s special about that space.

Call me crazy.

Related posts:

1. SXSW live: Geocaching in web 2.0
2. SXSW Live: Can Wii Learn?
3. SXSW Live: Finally Found the End
4. SXSW live: big bag of crud