March 4, 2008

Gogo Widget Apple’s Top Staff Pick

Gogo_apple_widget Emerge is proud to announce that Apple picked up the Gogo Dashboard Widget, and is featuring our Widget on the Dashboard homepage as the top Apple Staff Pick.

Just another chance to thank everyone at Upshot and Aircell, and especially our Gogo Widget team: Adam Fox, Matt Pederson (who’s idea it was to make this game into a widget), and Mike Dillon.Here’s where you can see Gogo: The Game on the Apple site.

« Gogoinflight.com: Launched!

Thank You SmartBrief Editors »

Behavioral Storytelling: Social Media Content Strategy in Theory, Practice, and a Class

The brand insight is where a lot of teams stop with social, handing writers and designers a gaping void within which to structure a social media presence. What results often times is either: 1) shoving traditional campaign structures into social networks, or 2) a big bowl of tactics that are stand alone gimmicks, giving neither [...]

Alone Together

Kicking off yet another poetry month here, with one of the poems written for the as yet imaginary poetry ebook about business travel. The process of travelling for work is a unique realm worth at least a few attempts. Here’s one: Alone, Together Looking At phones Listening meticulously an evaluation of every frequency 300 [...]

The Single Most Important Principle in Brand Strategy Today

The start of another Mad Men season reminds me of the shift in marketing strategy that I most often discuss with colleagues and clients now, but have yet to expressly write about. What separates great brands and marketing from good, or even bad ones can be boiled down to this one thought I first heard [...]

Gogo Widget Apple’s Top Staff Pick

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Behavioral Storytelling: Social Media Content Strategy in Theory, Practice, and a Class

Alone Together

The Single Most Important Principle in Brand Strategy Today