Behavioral Storytelling: Social Media Content Strategy in Theory, Practice, and a Class

The brand insight is where a lot of teams stop with social, handing writers and designers a gaping void within which to structure a social media presence. What results often times is either: 1) shoving traditional campaign structures into social networks, or 2) a big bowl of tactics that are stand alone gimmicks, giving neither […]

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Alone Together

Kicking off yet another poetry month here, with one of the poems written for the as yet imaginary poetry ebook about business travel. The process of travelling for work is a unique realm worth at least a few attempts. Here’s one:

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The Single Most Important Principle in Brand Strategy Today

The start of another Mad Men season reminds me of the shift in marketing strategy that I most often discuss with colleagues and clients now, but have yet to expressly write about. What separates great brands and marketing from good, or even bad ones can be boiled down to this one thought I first heard […]

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Never Say You’re Sorry In Social

In this latest era of social media, many brand presences have either been originating from, or spanning to include the customer service department. On the surface, it makes sense: this is the department of the company that handles communication with individuals. In practice, though, it’s usually a shortcut that lacks a real content strategy for […]

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Who’s More Valuable: Influencers or Friends?

Reviewing a pr firm’s social campaign pitch for a client, and it is sound as a pound: Influential bloggers in the category write stories with comment giveaways Influencer Satellite Media Tour interviews (like an interview on Today) Facebook application with badges for people to post on their timeline Marketplace and sponsored stories ad buys And […]

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SXSW 2012 wrap-up: Too Much

After concluding another blur of a sxsw and nursing a sore throat (par for the course), a few overall notes on this year’s annual gathering in Austin:

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Sxsw: epic mealtime

Now, I just became acquainted with epic mealtime a few minutes ago, but this panel seems interesting, talking about how a few friends became massive Internet food celebrities: taking large quantities of fast food and creating massive dishes, which then they demonstrate eating these monstrosities. Why has epic mealtime been so successful? Seems because they […]

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Sxsw: building blocks for indoor navigation

After a rain-drenched morning, and a faster than expected registration line, I find myself with a decent seat for hearing more about how people will use technology to explore indoor spaces. This is an interesting topic because societies love of large structures remains largely untouched by technology specific to that physical space. You can post […]

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The Social Uncanny Valley

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Got to see an excellent talk this weekend called Facing Up to the Uncanny Valley. If you’re not familiar with the term, it is a feeling of creepyness you get when a computer created person gets between 96% and 99% indistinguishably real. While we can project empathy and emotion on a simpler figure (think stick […]

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A Like Is Not A Contract, But It’s Very Nice

More and more I’m getting the feeling brand marketers hold the assumption that when a person clicks “like” on your page or site that it is the equivalent of subscribing to you, like email or Twitter. In reality, it’s a lot like this Flight of the Conchords song:

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